case studies

Amplifying Ground-Breaking Cardiovascular Research

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American College of Cardiology

the challenge

The American College of Cardiology (ACC) is one of the largest cardiovascular medical societies in the world with over 54,000 members.

ACC partnered with CURA to to raise its profile as the leading source for cutting-edge cardiovascular science while expanding its media footprint beyond traditional medical trade outlets.

The Solution

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Reviewed 2,500+ abstracts, selecting top research to promote. Supported the development of 35+ press releases for worldwide distribution.

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Conducted targeted, embargoed pitching to influential reporters, securing stories in top-tier and nontraditional news outlets.

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Created and managed an annual revamp of ACC’s online press kit for registered reporters.

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Conducted embargoed web briefings highlighting top consumer-friendly research to generate pre-meeting buzz.

Ruth Masterson Creber, PhD, RN, speaks during LBCT IV Press Conference

Planned, staffed and live-tweeted 5-6 onsite press conferences on late-breaking clinical research.

The Results

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600-1,500 original articles each year

— with coverage spanning outlets including Good Morning America, CNN, The TODAY Show, FOX News, The New York Times, Wall Street Journal, BBC News, AP and Reuters

Expanded ACC’s presence into new media territories

— including health IT publications, lifestyle magazines, international outlets and mainstream consumer blogs

100,000-300,000 impressions and 3,000-5,000 engagements

generated on @ACCmediacenter through organic content and more than 250 mentions of the handle each year

Increased visibility of ACC spokespeople

in media coverage year over year

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Key Services

Content development & design Event planning & support Media relations Media training Scientific abstract review Social media Thought leadership & executive visibility
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"In CURA, we found not only a top-notch creative, organized and results-driven PR firm, but also a true extension of our team. It’s invaluable to work with people who anticipate the needs of your organization and are quick and willing to meet the changing goals."

Nicole Napoli, Director of Media Relations
American College of Cardiology
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