The goal of Advocates for Opioid Recovery (AOR) is to advance a science-based, evidence-based treatment system that can reduce death and suffering from opioid addiction, and produce more long-term opioid addiction survivors who are positively engaged in their families and communities. CURA founders Anne Woodbury and Jeff Valliere teamed up with founding advisors former Congressman Patrick J. Kennedy, former Speaker of the House Newt Gingrich, and noted civil rights activist Van Jones to create a bipartisan initiative focused solely on promoting evidence-based treatment for opioid addiction.
CURA Strategies conceptualized and created AOR. We developed the strategy and proposal, recruited the celebrity advisors, and secured the seed funding to establish the 501(c)(4). Anne Woodbury serves as the Executive Director and manages the CURA team which makes up the entirety of the AOR “staff.” Regular activities include:
To encourage President Trump to reaffirm his commitment to ending the opioid crisis in his Joint Session speech to Congress, CURA Strategies developed the AOR social media campaign #LetsTrumpAddiction. Through a combination of paid and organic strategies, our campaign reached more than 4.64 million people. Our Thunderclap message, sent out the day of the Joint Session address, exceeded our goal with 1,769 supporters. CURA Strategies published op-eds in both The Hill and Real Clear Health, and ensured that all three advisors were active in promoting the campaign through their social media platforms. The campaign culminated with President Trump’s speech on February 28th, during which he said, “We will expand treatment for those who have become so badly addicted.”
Silver Winner in Best Use of Social Media for the 2018 Bulldog PR Awards
Selected as a finalist in two Holmes Report Innovation SABRE Awards categories: Best Use of Integrated Social Media and Government/Public Affairs/Lobbying
In the first year, CURA Strategies: