The Purchaser Value Network (PVN)
PBGH launched PVN with the goal of creating nationally-aligned purchasing strategies among a critical mass of private and public purchasers to drive innovation and the redesign of care delivery. CURA Strategies was selected to develop and execute a supportive strategic communications plan to:
- Position PVN as the go-to source for best practices and innovation in employer healthcare purchasing and serve as the representative voice of employer interests to policymakers
- Recruit private and public healthcare payers and allied stakeholders to engage in alternative payment models (APMs)
- Educate and equip members with resources and guidance on how to implement value-based purchasing
To achieve these goals, PVN developed a series of toolkits and presentations used to train employers around the nation. CURA was asked to “consumerize” the content by assisting with copywriting, editing, and visual design. We also assisted with promoting a co-sponsored event with the American Enterprise Institute and organized the post-event content marketing for a congressional audience.
The DRIVE Health Initiative
The DRIVE Health Initiative is a campaign to accelerate the U.S. system’s transition to value-based health care through targeted deregulation, policy change, and evidence-based government healthcare purchasing strategies. This campaign, launched by PBGH and The ERISA Industry Committee (ERIC), was also aimed at informing policymakers and urging President Trump, Secretary Price, and Congress to improve quality and reduce costs by using and promoting value-based purchasing strategies based on practical lessons from private sector innovations.