The National Diabetes Prevention Program (National DPP), created by Congress and managed by the Centers for Disease Control and Prevention (CDC), is a partnership of public and private organizations working together to reduce the growing problem of prediabetes and Type 2 diabetes. The National DPP currently has over 1,400 community-based and digital providers that offer this program, as well as a network of integrators and influencers in the private sector that are fully invested in the success of the program. At the national level, however, there was a dire need to unify all stakeholders, providers, and educators to create a collective voice that could shape the program’s development and ultimately scale this evidence-based program quickly to the 86 million people living with prediabetes in the U.S.
As a leading National DPP stakeholder, Solera Health recognized the power in uniting the community to ensure the quality, sustainability, and accessibility of the program. Solera enlisted the services of CURA Strategies to build and launch a membership-based non-profit organization open to all DPP stakeholders that was exclusively focused on scaling the National DPP.
With input from Solera Health’s CEO, Brenda Schmidt, CURA began to build the foundation for the organization by:
As soon as we determined the membership structure, we began outreach to the 1,400 providers and other stakeholders that champion the National DPP. We reached out to the community via a direct mail campaign, an email blast, and direct phone outreach to a prioritized list of partners. At the time of launch, we had 28 members.
CURA and Solera launched the Council for Diabetes Prevention in September 2016 with the mission to promote and enhance patient access, program quality and sustainability of the National DPP by:
As part of the launch, CURA developed and executed an earned media strategy, including a press release posted on PR Newswire and limited outreach to trade and beltway media. We also began social media engagement.
Working with the Board of Directors, we offer strategic counsel and provide the arms-and-legs support for the Council. This support includes:
The Council has hit crucial milestones throughout its first nine months as an organization: