Hello Friends,
Last time we sent a CURA newsletter, life was quite a bit different. Despite COVID-19 changing how we work and socialize—perhaps indefinitely—here at CURA we've found solace in having a resilient, supportive team by our side and passionate clients who are committed to providing health care at a time when people need it most.
In the past six months, we've helped navigate the pandemic with existing and new clients, launched a campaign to educate consumers on the importance of sanitizing the nose, helped facilitate the media program of the first-ever virtual American College of Cardiology Annual Meeting and continued to break down barriers to mental health and addiction treatment with our friends at Psych Hub, The Kennedy Forum, Behavioral Health Group and Advocates for Opioid Recovery.
But success goes beyond client wins. As a team, we're focused on staying mentally and physically healthy and giving each other the flexibility to do what makes us feel safe.
Together we will continue to transform health care, one Zoom call at a time!
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Stay CURAgeous,
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Our new 5-part webinar series offers CURA's "secret sauce" for our integrated approach to public affairs, with a focus on government relations and advocacy engagement. They're designed to stand alone, but together these webinars will equip you with a full toolbox of resources to accelerate your journey to becoming a seasoned public affairs pro. Be sure to tune in.
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Webinar #2: July 28, 12pm ET
Choosing Your Battles: A Framework for Developing Strategic Advocacy Priorities
Learn how CURA created a successful methodology to quantify advocacy efforts—a traditionally ad hoc process left to guesswork.
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Psst.. In Case You Missed It
Life is busy, we get it. That's why all our webinars are available on demand after they've taken place. Sign up here for access.
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New Initiative to Promote Sanitizing the Nose
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Are you sanitizing your nose? You should be! CURA is proud to team up with Nozin, the pioneer of nasal sanitizing, and industry experts to educate the public on the importance of sanitizing your nose to protect yourself and others from getting sick. Curious? Visit the recently launched campaign website SanitizeYourNose.org.
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New COVID-19 Mental Health Resource Hub
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CURA supported Psych Hub in creating their COVID-19 Mental Health Resource Hub, which compiles videos, articles, webinars, podcasts and more from experts around the country. All resources are geared at supporting individuals, families, companies, providers and communities during the pandemic.
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2020 Top Places to Work in PR
CURA was named one of 2020’s Top Places to Work in PR for providing a work environment that makes employees feel valued and motivated, as well as exemplifying efforts pertaining to inclusion, career development, giving back to the community, work/life balance and more. Go team!
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Healthcare Agency & Public Affairs Campaign of the Year Finalist
CURA was a finalist for two 2020 PRovoke (formerly Holmes Report) awards: Healthcare PR Agency and Public Affairs Campaign of the year for our work with Mental Health for US. As the smallest agency by far among the finalists for healthcare agency of the year, it is truly an honor just to be nominated!
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Outstanding Boutique Agency Finalist—To Be Awarded July 30!
CURA was selected as a finalist for 2020's Outstanding Boutique Agency by PRWeek, who is awarding campaigns that “not only bring praise to the companies they serve but to also help shed light on the issues that matter.” Winners will be announced next week. Send good vibes our way!
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Even socially distanced, we love a good reason to celebrate! Hats off to employee number one, Thy-Ann, on celebrating four years at CURA Strategies, and congrats to Erin on her one-year anniversary, round two (yes, she's a boomerang employee).
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CURA Partners with PR Mentoring Network
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We're excited to be volunteering our time with PR Mentoring Network to mentor young PR professionals from underrepresented communities on how to grow their networks and gain first-hand knowledge of the technical and soft skills needed to succeed in the PR field.
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CURA Supports the Urban Health Media Project
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CURA is proud to support the Urban Health Media Project, a nonprofit that teaches high school students in the DMV area how to report on health and social issues that are often overlooked in their communities. We've gladly fundraised, worked with students and helped with their branding. Read more.
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CURA Donates to New Hope Housing
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We believe our community is stronger when we lift each other up—that's why we've created an Amazon Wish List for New Hope Housing and donated supplies to help support the homeless shelter. Please check it out and consider donating!
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We'll leave you with an original CURA haiku:
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Stay healthy my friends.
We love CURAgeous clients.
COVID go away.
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