case studies

Elevating Diabetes Advocacy Organizations to Influence Patient-Centric Policy

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Diabetes Patient Advocacy Coalition (DPAC) & Diabetes Leadership Council (DLC)

the challenge

The Diabetes Patient Advocacy Coalition and Diabetes Leadership Council unite patients, employers, policymakers and the broader diabetes community to influence policies that protect patients. Despite their meaningful work for the chronic disease community, recognition of their brand, leaders and initiatives remained low. 

DPAC and DLC partnered with CURA to curate and elevate their brands among policymakers and patients.

The Solution

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Secured earned media opportunities and placements across key top tier, health care, consumer and policy outlets

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Curated a new brand identity and core messaging that elevates and modernizes DPAC and DLC with cohesion

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Held media trainings with leadership, board, staff and impassioned advocates, arming them with necessary tools as spokespeople

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Developed customized training courses for DPAC’s advocates to maximize their impact on Capitol Hill

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Executed a series of paid digital campaigns using multi-platform retargeting strategies to reach hyper-specific audiences like state legislators and C-suite level executives

The Results

Placed 29+ original stories and op-eds

in top-tier, trade and regional outlets, garnering a potential reach of 900M+ and elevating the organizations’ leaders and policy priorities

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38,000 clicks, 780,000 impressions and 2,363 resource downloads

over a 10-week state legislator-focused ad campaign, exceeding goals by 20% and finishing above industry benchmarks with a lower cost-per-click

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Nearly 100,000 clicks and over 21 million people reached

over a 12-week ad campaign, educating C-suite level employers on informed health plan decisions, driving them to a newly-developed website with resources for employers

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Key Services

Advocacy strategy Branding & positioning Content development & design Digital marketing Event planning & support Grassroots Activation Media relations Strategic Communications Planning Thought leadership & executive visibility
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"CURA consistently delivers strategic, creative and forward-thinking communications and marketing support. From branding and paid media to media relations and content marketing, their execution is both thoughtful and results-driven. Partnering with CURA was a smart move that is elevating our organization to new levels of effectiveness in serving the diabetes community.”

George Huntley, CEO
Diabetes Patient Advocacy Coalition (DPAC) & Diabetes Leadership Council (DLC)
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