CURA is looking for a results-oriented, self-starting Digital Marketing Manager who can develop, implement, track and optimize digital marketing campaigns across multiple clients. If you live and breathe digital marketing, desire a highly visible position with lots of growth and leadership opportunities, and want to apply your skills to help transform health care, we want to talk to you.

Responsibilities

• Plan and execute effective social, email and digital marketing campaigns tailored to clients’ goals and needs, through various channels including web, SEO/SEM, PPC, retargeting and paid social
• Collaborate with the team to develop ads and landing pages; creatively direct digital campaigns with limited outsourcing
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Identify and analyze trends and insights, and optimize spend and performance based on that analysis
• Plan, execute and measure experiments and conversion tests
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate
• Interact directly with clients on campaign planning, execution and reporting; provide clients with thoughtful analysis of campaign results and recommendations for optimization
• Brainstorm new and creative growth strategies for clients and CURA

Requirements

• Bachelor’s Degree or Master’s in digital marketing or related field
• Minimum of 4-5 years of work experience in digital marketing; agency experience a plus
• Experience and strong interest in clients in the area of health and wellness is a plus; experience running advocacy campaigns and/or campaigns to reach health care providers, policymakers and policy influencers should be called out in cover email and resumé
• Must have strong grasp of current marketing tools, trends and best practices, and be able to lead integrated digital marketing campaigns from concept to execution
• Demonstrable experience leading and managing social, email and digital marketing campaigns, including SEO/SEM, Google Ad Words and display advertising
• Highly creative with expertise in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and ad copy/creative/targeting, including experience with A/B and multivariate experiments
• Solid knowledge of analytic tools and ad serving tools necessary for campaign set-up and reporting
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Experience with organic social media growth campaigns, graphic design and website development a plus — please include in your cover email

To apply, please submit your resume and cover letter to Thy-Ann Nguyen at thyann.nguyen@curastrategies.com.

CURA is seeking highly motivated interns for Spring 2020 interested in honing their public relations and communications skills in a fast-paced environment.  This paid internship is open to undergraduates and recent graduates who are interested in pursuing a career in public relations, ideally with an interest in health care communications.

This isn’t a “get our coffee” internship – we want our interns to develop real skills and knowledge. Account interns help with a variety of tasks across several accounts, including Advocates for Opioid Recovery, Mental Health for US, American College of Cardiology, CareDx and MDxHealth.

Responsibilities

• Develop daily media monitoring reports
• Assist with media relations activities, including building media lists and crafting newsworthy pitches
• Assist with client social media efforts including drafting content, creating graphics, and monitoring for engagement opportunities for Twitter, Facebook, and LinkedIn
• Draft written content, such as newsletters, blog posts, press releases, client presentations, measurement reports
• Attend various events to support clients with either taking notes or supporting live social media efforts
• Assist with administrative tasks, such as preparing for client meetings, weekly team meeting, and other tasks as assigned
• Other projects and duties as requested, directed, or assigned

Requirements

• Our future intern:
  • Has an appetite and drive to always do more
  • Is thorough and detail-oriented, particularly with spelling and grammar
  • Has excellent writing, analytical, and oral skills
  • Has a professional demeanor and is a team player
  • Works well under pressure in a fast-paced environment – juggling multiple projects at once while meeting deadlines
  • Is extremely organized and able to manage time well
  • Can approach a project with a can-do mindset, but will ask questions when they’ve exhausted all options
  • Has a working knowledge of social media for business
  • Is proficient with Microsoft Office Suite including Word, Excel, and PowerPoint
• The following skills are a plus:
  • Graphic design experience and working knowledge of Adobe Suite (InDesign, Photoshop, Illustrator, Premiere)
  • Government relations and public affairs experience

To apply, please submit your resume and cover letter, along with two writing samples (one short, such as a social media post, and one long, such as a press release) in PDF format to Kellsie Brannen at kellsie.brannen@curastrategies.com.