Art of Advocacy

Art of Advocacy™ is a free resource hub designed to help YOU achieve your policy goals. We hope these tools, frameworks and processes help you achieve results that will improve people’s health and wellness. After all, transforming health care is our mission.


Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.

-Margaret Mead, American cultural anthropologist



Check out our new, one-of-a-kind guide to every new member of Congress’ health care background and interests. This free, comprehensive resource will equip advocates, journalists and government relations professionals with a convenient tool to understand incoming D.C. power players.



Learn CURA’s award-winning integrated approach to public affairs, with a focus on government relations, integrated communications and stakeholder engagement. Each presentation provides best practices, real client examples and downloadable tools and resources that will help you become a more effective advocate.



Some policy issues are so critical to your business’s bottom line or your organization’s mission that it is challenging to look objectively at the pros and cons—but objectivity is critical in the planning process. CURA’s Issue Prioritization Rubric can help advocates analyze an issue with a 360-degree perspective of impact—assessing the societal, economic and political implications.


We have long believed in the power of forging strategic third-party alliances to bolster credibility and extend reach beyond what any one group can do alone. Learn how to identify and prioritize high-value partners while building authentic relationships that catalyze change with our proprietary Influencer Index! Compare groups based on common criteria and align internal leaders around partners with our methodology, which can be customized to fit your organization’s specific needs.

Who We Are

With our seasoned bipartisan team of former House and Senate staffers and strategic communications professionals, we work side by side with clients to achieve important policy changes.

From breathing new life into the tired issue of immunosuppressant drug coverage for kidney transplant patients to successfully advocating for evidence-based recovery treatment for opioid use disorder and creating the largest mental health advocacy coalition ever around an election, we know that our work makes a difference in the lives of patients.

Although that is reward enough, we’d be lying if we didn’t also mention how proud we are that the industry has recognized our good work!

  • PRovoke Public Affairs Campaign of the Year Finalist (2020)
  • SABRE North America, Public Affairs Campaign of the Year, Finalist (2019)
  • Bulldog Awards, Public Affairs Campaign of the Year, Bronze (2019)
  • PR News Platinum PR Awards, Activism Campaign of the Year, Honorable Mention (2019)
  • Ragan’s PR Daily Health Care Campaign of the Year, Winner (2017)
  • PRSA Bronze Anvil for Twitter Engagement, Winner (2018)
  • Bulldog Awards, Best Use of Social Media, Silver (2018)
  • SABRE North America Innovation Awards, Best Use of Integrated Social Media, Finalist (2018)
  • SABRE North America Innovation Awards, Best Use of Social and Digital Engagement for Government Relations, Public Affairs, and Lobbying, Finalist (2018)
  • PR Daily’s Digital PR & Social Media Awards, Cause Advocacy, Finalist (2018)


Need help achieving your advocacy goals? Contact us!