We help

advocate

activate

advance

mobilize

for health policy.

patient voices.

innovation research.

your mission.

Harnessing strategic communications, marketing and public affairs, we transform health care.
Trusted by these changemakers
our services

We bring bold visions to life

If your quest is to improves lives, we can help you succeed. Our tailored approach assembles the right mix of strategies, expertise, creative, and hustle to deliver impact.

Research & Analysis

We turn noise into signal. Our team starts every engagement with thorough research into your audiences, motivations, channels and influencers so every tactic serves a clear objective and every dollar works harder. Our research and analysis offerings include:
  • Media analysis
  • Social analysis
  • Focus groups
  • Competitor analysis
  • SEO and website auditing
  • Stakeholder mapping
  • and more...
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Program Development & Execution

From program development to execution, CURA offers comprehensive support to ensure new programs and initiatives align with your broader communication strategy, goals and vision. Our proven experience in grant management, taskforce development, operational support, content development, measurement and stakeholder engagement has helped build and launch successful, award-winning public health programs and initiatives. Our program development and execution services include:
  • Program design
  • Operational support
  • Stakeholder engagement
  • Taskforce development and management
  • Grant management
  • Budgeting
  • and more...
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Media Relations

We are experts in bringing your message to audiences that matter. Our team is entrenched in the news cycle, staying on top of trends and potential reactive opportunities. No matter your goal, whether reputation building or issue / product awareness, our team is poised to support your media relations needs, including:
  • Developing copy: traditional, digital, broadcast, podcasts
  • Media strategy development
  • Media and messaging training
  • Press release development and distribution
  • Reporter identification and outreach
  • Interview facilitation and preparation
  • and more...
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Branding & Positioning

Your brand must directly direct represent your mission—the essence of your company. With a tagline, Mobilize Your Mission- you bet we are dialed in to developing a brand that is visually and tactically distinctive. Whether you’re looking for a fresh start or simple improvements, we will help you build a cohesive brand identity that resonates with your target audience and differentiates your organization from competitors. Our branding offerings include:
  • Message development
  • Audience segmentation
  • Visual identity (logo, brand, color/font)
  • Brand strategy
  • Brand workshops
  • Name and tagline development
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Advocacy & Government Relations

From nurturing relationships with key legislators and producing engaging issues briefs, to training and activating grassroots member ambassadors, our government relations work gets results. Our GR team handles shoe-leather lobbying but our secret sauce is building and engaging ambassadors and third-party allies to build an echo chamber of support for issues.
  • Grassroots activation
  • Advocate recruitment
  • Ambassador program development
  • Congressional outreach
  • Policy strategy
  • Lobbying
  • and more...
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Corporate Communications

Looking to elevate your company’s reputation and stakeholder relationships? A strong corporate communications strategy ensures your brand has a strong reputation and reaches your key audiences. CURA works as a strategic partner to navigate complex corporate issues, including issues and crisis management, executive media training, thought leadership, or digital marketing support. Through effective communications planning, CURA will help you communicate your values, milestones, goals and successes to diverse audiences. Our services include:
  • Executive visibility strategy
  • Issues and crisis management
  • Thought leadership
  • Executive media training
  • Public Affairs
  • Stakeholder engagement
  • and more...
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What's in a name?
CURA

noun | cūra

Latin. Healing. Care. Attention to Others.

We aim to heal fractured health care systems.
We care about patient accessibility and access. 

We are attentive to our client partners driven to improve patient lives.

We are CURA Strategies.

Read Our Story

The missions we’ve mobilized

Explore how our work has helped transform ideas into action.
HTG case study image
Expanding and Protecting Patient Access to Post-Transplant Diagnostics
CURA helped CareDx, a leader in advanced transplant diagnostics, successfully push for the 2020 passage of a bill that languished for 16 years — the...
DPACImage1
Elevating Diabetes Advocacy Organizations to Influence Patient-Centric Policy
The Diabetes Patient Advocacy Coalition and Diabetes Leadership Council unite patients, employers, policymakers and the broader diabetes community to influence policies that protect patients....
Amplifying Ground-Breaking Cardiovascular Research
Amplifying Ground-Breaking Cardiovascular Research
The American College of Cardiology (ACC) is one of the largest cardiovascular medical societies in the world with over 54,000 members. ACC partnered with...
KyvernaImage2
Increasing Awareness of CAR T-Cell Therapy for Autoimmune Diseases
Kyverna Therapeutics, a clinical-stage biopharmaceutical company focused on CAR T-cell therapy for autoimmune conditions, sought a partner to support their stakeholder engagement and clinical...
Michele opioid van, pk, newt
Educating Policymakers and Influencers on the Value of Medication-Assisted Treatment
At the height of the opioid epidemic, medication-assisted treatment (MAT) was an undervalued tool, misunderstood by policymakers in Congress and at HHS. CURA Strategies...
ASTROImage1
Empowering Patients to Make Informed Decisions About Radiation Therapy
Nearly 50% of Americans are unaware that radiation therapy (RT) can cure cancer, and the media isn’t helping. Sensationalized coverage continues to fuel fear...
HTG case study image
Expanding and Protecting Patient Access to Post-Transplant Diagnostics
CURA helped CareDx, a leader in advanced transplant diagnostics, successfully push for the 2020 passage of a bill that languished for 16 years — the...
DPACImage1
Elevating Diabetes Advocacy Organizations to Influence Patient-Centric Policy
The Diabetes Patient Advocacy Coalition and Diabetes Leadership Council unite patients, employers, policymakers and the broader diabetes community to influence policies that protect patients....
Amplifying Ground-Breaking Cardiovascular Research
Amplifying Ground-Breaking Cardiovascular Research
The American College of Cardiology (ACC) is one of the largest cardiovascular medical societies in the world with over 54,000 members. ACC partnered with...
KyvernaImage2
Increasing Awareness of CAR T-Cell Therapy for Autoimmune Diseases
Kyverna Therapeutics, a clinical-stage biopharmaceutical company focused on CAR T-cell therapy for autoimmune conditions, sought a partner to support their stakeholder engagement and clinical...
Michele opioid van, pk, newt
Educating Policymakers and Influencers on the Value of Medication-Assisted Treatment
At the height of the opioid epidemic, medication-assisted treatment (MAT) was an undervalued tool, misunderstood by policymakers in Congress and at HHS. CURA Strategies...
ASTROImage1
Empowering Patients to Make Informed Decisions About Radiation Therapy
Nearly 50% of Americans are unaware that radiation therapy (RT) can cure cancer, and the media isn’t helping. Sensationalized coverage continues to fuel fear...

Our Passion Shines Through

We’re not in it for the trophies—but we don’t mind making room on the shelf.
testimonials

What success sounds like

news & views

Explore our savvy expert insights

Dive into expert insights, bold perspectives and actionable ideas from the minds of CURA.
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Ready to Transform Health Care?

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