case studies

Educating Policymakers and Influencers on the Value of Medication-Assisted Treatment

AOR_logo_AOR_Logo_Color

Advocates for Opioid Recovery

the challenge

At the height of the opioid epidemic, medication-assisted treatment (MAT) was an undervalued tool, misunderstood by policymakers in Congress and at HHS. CURA Strategies designed and operationalized Advocates for Opioid Recovery (AOR) to help break down legislative, insurance, legal and regulatory barriers to evidence-based recovery from opioid use disorder.

The Solution

14484587_1479247262091694_2055744864241707539_n (1)

Recruited former Speaker Newt Gingrich, former Congressman Patrick J. Kennedy and civil rights activist Van Jones as campaign spokespeople

IMG_3037

Formed the Opioid Survivors Council, consisting of patients, caregivers and former policymakers to serve as additional spokespeople

AORImage9

Created campaign name, brand and website and produced educational content such as videos, fact sheets and MAT educational courses

IMG_9051.

Conducted outreach to national media and leveraged the combined 4.9 million online reach of spokespeople to reach audiences through social channels and live online events

take action medicare

Created three grassroots campaigns: #AccessMATters, #LetsTrumpAddiction, #RecoveryNow; attended meetings on Capitol Hill; and launched paid media campaigns to drive engagement

The Results

160+

original broadcast appearances, news articles, op-eds and media mentions including Wall Street Journal, AP, NPR, CNN, Reuters

Untitled design (6)
SUPPORT Act passed

expanding access to OTPs for those living with OUD

11,000+ views

of Capitol Hill event streamed live on Facebook

Untitled design (7)
4.6+ million people reached

with #LetsTrumpAddiction campaign, which successfully pushed President Trump to mention addiction in Joint Session address and create Opioid Commission

Key Services

Branding & positioning Content development & design Digital marketing & paid media Influencer Marketing Media relations Patient activation Social media Stakeholder engagement Strategic planning​ Website development
View More Services
services-image-placeholder-4

"Transforming healthcare takes more than stories placed in top-tier media. CURA delivers on that for AOR, but they also know how to shape opinions and make change happen. They are a great strategic and operational partner. The success of AOR is a testament to their hard work, intelligence and dedication."

Newt Gingrich, Former Speaker of the U.S. House, Advisor to AOR
Advocates for Opioid Recovery
Let's get started

Ready to Transform Health Care?

Contact Us