Implemented a national media strategy that positioned Mamatoto as a leader in Black maternal health through milestone-driven outreach, tailored national and local pitching and on-the-ground press opportunities showcasing Mamatoto’s impact.

Created a compelling narrative framework focused on joy-centered Black birth stories, community-based care and Mamatoto’s measurable outcomes.

Built thought leadership pathways by aligning Mamatoto leaders with trending health policy topics and conferences like Essence Festival and Aspen Ideas: Health.

Revamped Mamatoto’s website press page to showcase ongoing media coverage and streamline reporter access to the latest news and updates