case studies

Advocating for research funding to help find a cure for PKD

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The Polycystic Kidney Disease (PKD) Foundation

the challenge

As the largest private funder of polycystic kidney disease (PKD) research in the U.S., the PKD Foundation supports education, advocacy and awareness of PKD, a chronic, genetic condition that often leads to renal failure.

Over the last six years, CURA has worked with the PKD Foundation to implement a comprehensive advocacy strategy that connects and engages key stakeholders to promote a clear set of legislative priorities in Washington, D.C.

The Solution

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Defined the PKD Foundation’s congressional engagement strategy, identifying legislative priorities and monitoring the legislative landscape

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Led the Peer Reviewed Medical Research Program (PRMRP) appropriations submission process on behalf of the PKD Foundation

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Developed educational and promotional content, including legislative briefs, one-pagers, issue briefs, advocacy-related blog posts, newsletter updates and social content

PKDF

Built and mobilized a grassroots network of advocates from across the country through an online activation system and email marketing and organized more than 10 virtual and in-person Advocacy Days

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Developed an Advocacy Champions program of committed advocates to participate in year-round advocacy training and congressional engagement

The Results

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$50+ million

in dedicated funding for PKD research through the PRMRP

1,300+ advocates

recruited and mobilized to participate in congressional action alert campaigns

100+ PKD researchers

signed onto letters of support for DoD funding for PKD

60+ Advocacy Champions

successfully recruited and trained to engage congress proactively and independently

6+ successful virtual and in-person advocacy days

resulting in 500+ congressional meetings involving over 300 advocates

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Key Services

Advocacy strategy Congressional and Legislative Monitoring Content development & design Grassroots Activation Legislative Strategy Social media Stakeholder engagement Strategic messaging & positioning
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“With CURA Strategies we’ve found a truly excellent partner in our government affairs and advocacy efforts. They provide us a comprehensive one-stop shop for strategic advice, grassroots organizing, communications and legislative activities in the service of our community and have truly integrated as part of our team."

Chris Rusconi, former Chief Research Officer
The Polycystic Kidney Disease (PKD) Foundation
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