CareDx, a publicly traded transplant diagnostics and patient management provider, approached CURA Strategies about developing a thought leadership campaign in the Fall of 2018 with the following goals:
Our winning proposal offered this concept: Leverage an issue-based campaign to build awareness and loyalty for the CareDx brand and position the company as the leading advocate in the transplant community through the following strategies:
Within three months, we had identified our issue and launched Honor the Gift, a national patient-centered campaign created and managed by CURA Strategies and supported by a coalition of kidney and transplant organizations. The goal of the campaign is to extend Medicare coverage of immunosuppressive medications for kidney transplant recipients. From legislative strategies to stakeholder engagement and integrated communications, CURA Strategies brought new life into an issue that many in the community had deprioritized due to nearly two decades of failed attempts at addressing the issue.
CURA Strategies has united a coalition of 32 organizations to support the initiative, including the National Kidney Foundation, the American Society of Transplant Surgeons, the Polycystic Kidney Disease Foundation and Donate Life America. Additionally, CURA is working behind the scenes with every major relevant professional society, including the American Society of Nephrology and American Society of Transplantation.
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