
The Solution

CURA successfully identified and engaged 16 patients living with five autoimmune conditions, including lupus, multiple sclerosis, scleroderma, myasthenia gravis and stiff person syndrome

CURA provided media training and interview support for two patients who were featured on ABC News during the event

Patients received information on Kyverna and key resources such as social toolkits, explainer graphics and other content creation opportunities to share with their networks
The Results

High value media engagement
Influencer interviews featured on ABC News live

Custom content development
Delivered key messaging, graphics and guardrails to inform patient influencer social presence

Organic social content with patients as brand ambassadors
High engagement on social media post-event
Key Services
Branding development Content development & design Events planning Live action & animated video production Media relations Media training Patient group facilitation Stakeholder engagement Strategic messaging & positioning
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