case studies

Increasing Awareness of CAR T-Cell Therapy for Autoimmune Diseases

logo

Kyverna Therapeutics

the challenge

Kyverna Therapeutics, a clinical-stage biopharmaceutical company focused on CAR T-cell therapy for autoimmune conditions, sought a partner to support their stakeholder engagement and clinical trial recruitment efforts. 

CURA partnered with Kyverna to engage leading patient influencers in the autoimmune space to increase awareness of CAR T-cell therapy and Kyverna’s work. This resulted in lasting partnerships and increased engagement among high-value patient communities.

The Solution

KyvernaImage2

CURA successfully identified and engaged 16 patients living with five autoimmune conditions, including lupus, multiple sclerosis, scleroderma, myasthenia gravis and stiff person syndrome

KyvernaImage3

CURA provided media training and interview support for two patients who were featured on ABC News during the event

KyvernaImage4

Patients received information on Kyverna and key resources such as social toolkits, explainer graphics and other content creation opportunities to share with their networks

The Results

KyvernaImage6
High value media engagement

Influencer interviews featured on ABC News live

Screenshot 2026-02-17 at 9.38.30 PM
Custom content development

Delivered key messaging, graphics and guardrails to inform patient influencer social presence

KyvernaImage7
Organic social content with patients as brand ambassadors

High engagement on social media post-event

Key Services

Branding development Content development & design Events planning Live action & animated video production Media relations Media training Patient group facilitation Stakeholder engagement Strategic messaging & positioning
View More Services
Photos for CURA Strategies

"I am absolutely beyond grateful and blessed to have had the privilege to work with each of you! I am beyond excited about continuing a partnership with Kyverna! Please extend my love and gratitude to the team! Absolutely cannot wait to continue working with you guys!”

Brittany, Multiple Sclerosis Patient
Kyverna Therapeutics
Let's get started

Ready to Transform Health Care?

Contact Us