case studies

Bringing Mental Health and Addiction Reform to the Forefront of National Policy Conversations

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Mental Health for US

the challenge

With one in five Americans living with mental illness, the Kennedy Forum believed it was critical that mental health reform took prominence in policy discussions during the 2020 election season. The Kennedy Forum sought CURA’s support in building a movement that would bring mental health and addiction reform to the forefront of national policy talks.

The Solution

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CURA successfully launched Mental Health for US, bringing together 96 organizations, including Mental Health America, American Foundation for Suicide Prevention and The National Council for Mental Wellbeing.

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This nonpartisan initiative focused on educating voters and policymakers on barriers to mental health and addiction treatment and recovery resources…

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…while empowering voters to advocate for mental health policies and improving candidate and policymaker health literacy.

The Results

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41+ million people reached on social media

by leveraging a strong influencer engagement strategy that included videos with Dr. Oz, Josh Groban, Erich Bergen, and others

50+ original pieces

of coverage secured, with 6 op-eds placed

4 presidential candidates

participated in our state-level events, which drew in 800+ attendees and 12,600+ livestream views

9 presidential candidates

responded to a Mental Health for US questionnaire on their stance on mental health issues

Successfully secured a question about mental health during the Democratic debate

through our #AskAboutMentalHealth initiative

Key Services

Branding and Positioning Coalition Building Content Development and Design Digital marketing Event planning & support Influencer Marketing Media relations Social media Stakeholder engagement Strategic Communications Planning Website development & support
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"CURA is my go-to agency communications partner because they consistently deliver. They offer smart, integrated marketing and communications strategy, along with thoughtful, thorough, and effective tactical execution. From supporting events of all sizes to creating compelling content, generating earned media, and executing paid media and creative campaigns, they excel across the board."

Patrick J. Kennedy, Former U.S. Representative, Co-Founder of the Kennedy Forum
Mental Health for US
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