The Solution
Built a branded campaign hub for the “Day of Service” campaign, which was designed to harness the collective power of the recovery community to create a better world through service.
Ran targeted digital ads on Facebook, Instagram and Google to boost visibility and service event activations.
Developed toolkits and messaging to drive consistency across service events, and mobilized 30+ recovery partners to co-host local service projects and expand reach.
Engaged influencers and ambassadors to amplify the message.
Deployed a high-performing email series to grow and engage a new audience list.
The Results
email list subscribers in 3 months through a high-performing engagement series
global events across 47 states were held on the first-ever Day of Service
people reached through paid and earned media efforts
among other high-profile voices helped shift public perception and
reduce stigma
partner organizations and hundreds of grassroots leaders supported the initiative to empower local impact and build long-term momentum
Key Services
