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Sanitize Your Nose

Advancing an under-recognized infection prevention practice

  • The Challenge
  • The Solution
  • The Results
  • Testimonials
  • Services

The Challenge

While attention on hand hygiene was heightened due to a global pandemic, Global Life Technologies Corp., manufacturer of NozinĀ® Nasal SanitizerĀ® antiseptic, sought to increase public awareness of the significant and underrecognized role of the nose in spreading infection. The company approached CURA Strategies to build and launch an awareness campaign that educated the public on the role the nose plays in spreading germs and the importance of nasal sanitization in protecting oneself and others from illness.

The Solution

In 2020, CURA Strategies successfully launched a consumer education campaign called Sanitize Your Nose.

By connecting nasal hygiene with hand hygiene, an already well-known practice among the public to prevent the spread of germs and infection, CURA Strategies successfully launched a consumer education campaign called Sanitize Your Nose. The goal of the campaign was to educate consumers on why sanitizing the nose is an important part of infection prevention along with washing the hands. 

To help Global Life Technologies Corp. achieve their goals, CURA engaged with the company to launch a consumer education campaign, which included implementing the following strategies:

  • Created the campaign brand and messaging, including the name, logo, tagline and color scheme, that associated sanitizing the nose as an additional shield of protection
  • Developed a consumer-facing microsite and campaign content, including fact sheets, social media graphics, animated videos media graphics
  • Leveraged clinical experts to create an advisory board comprised of infection prevention experts and medical professionals
  • Conducted a national poll to measure awareness of nasal sanitization
  • Launched the campaign with a multifaceted earned, paid and social media blitz, including a mat release, national satellite media tour, and a three-week-long Facebook ad campaign.

The Results

10,700+

page views in the first three weeks of the campaign

85

broadcast airings placed in regional news markets, garnering approximately 2 million views/listeners

3

op-eds written and placed in San Diego Union-Tribune, Washington Business Journal and Frederick News-Post.

20,000+

visitors driven to the website in the span of just two days after we placed an op-ed in the San Diego Union-Tribune

Testimonials

CURA has been a true partner since day one, investing the time to understand our unique infection prevention technology and message. Working naturally as an extension of our team, they adopted our mission to spread public awareness and educate key opinion leaders and policymakers on pioneering public health topics. From the development and execution of comprehensive strategies to daily interactions and requests, their approach is always creative, timely, and professional.
John A. Willimann
Chief Executive Officer, Global Life Technologies Corp. | Nozin

Services

Communications & Public Relations

  • Media relations
  • Social media
  • Op-ed drafting and placement
  • Website development
  • Paid digital media
  • Virtual event support

Strategy Development & Execution

  • Integrated communications strategy development and planning
  • Campaign development and management
  • Stakeholder engagement

Creative & Branding

  • Branding and messaging
  • Graphic design
  • Video and multimedia production
  • Material and asset development
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