The Solution
Placed op-eds in a variety of outlets on issues related to patient safety to increase executive visibility
Engaged influencers and updated digital advertising strategy to drive more traffic to LFG’s website
Developed multiple crisis communications plans to mitigate any potential reputational damage
Developed a comprehensive media strategy for major milestones, securing national, regional, trade and policy media coverage centered on Leapfrog
Conducted annual media trainings for spokespeople to refine interviewing skills and messaging
The Results
in our first year of promoting Leapfrog’s flagship biannual Spring and Fall Hospital Safety Grade announcement, reaching an estimated audience of 503 million.
a well-known labor and delivery nurse influencer with over 2 million followers, to promote Leapfrog’s maternity care tool
in outlets like Newsweek, USA Today, Axios Vitals, Politico, The Chicago Tribune, The Philadelphia Inquirer and The San Diego Union Tribune
from early 2023 to late 2024, with referral traffic increasing more than 40% year over year
Key Services
