Here at CURA Strategies, we take pride in our uniquely integrated approach to public affairs—one that combines strategic communications with government relations—and our proven record of producing winning advocacy.
In that spirit, we’re excited to bring you free Art of Advocacy webinars offering a look at CURA’s “secret sauce” for our integrated approach to public affairs, with a focus on government relations and advocacy engagement. These webinars offer insights and best practices we’ve learned over the years, highlighting tools that can help you produce positive outcomes in your own practice.
Sign up for a webinar individually, or for multiple in the series! They’re designed to stand alone, but altogether will equip you with a full toolbox of resources to accelerate your journey to becoming a seasoned public affairs professional!
WEBINARS ON DEMAND
Get access to presentation recordings of each session in the Art of Advocacy webinar series, along with supporting tools and materials, by filling out the form to the right! Below you’ll find descriptions for how each webinar can help you improve your advocacy strategy.
MAXIMIZING YOUR IMPACT: INTEGRATING COMMUNICATIONS AND GOVERNMENT AFFAIRS FOR SUCCESSFUL ADVOCACY
You’ll learn:
- Our trusted framework for planning a winning advocacy campaign
- How communications and government relations work together to build brand loyalty while also advancing your policy goals
- Advocacy tools that are in your toolbox that you are not using but should be
- Examples of successful campaign efforts Presented by Anne Woodbury (CEO, Cura Strategies), Scott Leezer (VP of Government Relations, CURA Strategies)
Presenters: Anne Woodbury (CEO, CURA Strategies) and Scott Leezer (VP of Government Relations, CURA Strategies)
CHOOSING YOUR BATTLES: A FRAMEWORK FOR DEVELOPING STRATEGIC ADVOCACY PRIORITIES
How do organizations prioritize their advocacy goals? CURA has created a methodology to quantify a traditionally ad hoc process often left to guesswork. Learn how we’ve applied this proprietary model to successfully advocate for Medicare coverage for opioid treatment programs and direct more than $35 million in federal research funding for cardiomyopathy.
Presenters: Anne Woodbury (CEO, CURA Strategies), Casey Dillon (Managing Supervisor, CURA Strategies), Scott Leezer (VP of Government Relations, CURA Strategies) and Natalie Tietjen (Manager of Federal Policy, American Foundation for Suicide Prevention)
THOUGHT LEADERSHIP IS DEAD: LONG LIVE THOUGHT PARTNERSHIP
Thought leadership is not the key to advocacy. Thought partnership is. As a popular African Proverb goes: “If you want to go fast, go alone. If you want to go far, go together.” Take your organization further by asking big questions and building a community of people committed to finding the answer. That’s the heart of what we, at CURA, call thought partnership. What is it and how can you get it? Join our next free webinar to learn:
- The subtle but important difference between thought leadership and thought partnership
- Why thought partnership is a best approach to achieve your advocacy goals
- How to be an authentic thought partner
- Examples of thought partnership in action
Presenters: Anne Woodbury (CEO, CURA Strategies), Scott Leezer (VP of Government Relations, CURA Strategies), Lauren Lee (Executive VP of Stakeholder Engagement, NephCure Kidney International) and Christopher Porter (VP of Government Affairs and Policy, Retrophin)
IDENTIFYING THE RIGHT PARTNERS TO CATALYZE, CONVENE & ALIGN
You can’t validate yourself – it’s as true for non-profits as it is for corporations. In an era where thought partnership is the key to influence, learn how to identify and prioritize high-value partners while building authentic relationships that catalyze change.
Join our next free webinar to learn:
- Criteria to consider when vetting partners
- Our quantifiable approach to prioritizing partners
- Tips for successful outreach
- Real client examples of stakeholder mapping
Presenters: Anne Woodbury (CEO, CURA Strategies), Scott Leezer (VP of Government Relations, CURA Strategies) and special guest Michael Mawby (Patient-centered Government Affairs and Advocacy Executive)
