Our name, CURA—Latin for care, concern, and attention to others—exemplifies our mission to take exceptional care of our clients so they can transform the health care system and improve lives.
As communities and patients across the country continue to struggle under the weight of the coronavirus pandemic and the resulting economic uncertainties, our team has taken extra time to reflect on this mission and our role not just with our clients, but within the broader advocacy community.
Led by our CURAgeous passion for improving society and helping others, CURA Strategies is proud to introduce the Art of Advocacy resource hub—a free library of tools, frameworks and processes to help advocacy professionals achieve their policy goals.
Driven by our integrated approach to public affairs— one that combines strategic communications with government relations— and our proven record of producing winning advocacy, we are confident these resources will help advocates achieve results and improve people’s health and wellness.
Explore some of the available resources below or visit the Art of Advocacy page here.
CURA Health Policy Profiles©: A Guide to the Freshman Members of the 117th Congress
CURA’s new, one-of-a-kind guide to every new member of Congress’ health care background and interests. This free, comprehensive resource will equip advocates, journalists and government relations professionals with a convenient tool to understand incoming D.C. power players.
Art of Advocacy Webinar Series
Learn CURA’s award-winning integrated approach to public affairs, with a focus on government relations, integrated communications and stakeholder engagement. Each presentation provides best practices, real client examples and downloadable tools and resources that will help you become a more effective advocate.
CURA Issue Prioritization Rubric©
Some policy issues are so critical to your business’s bottom line or your organization’s mission that it is challenging to look objectively at the pros and cons—but objectivity is critical in the planning process. CURA’s Issue Prioritization Rubric can help advocates analyze an issue with a 360-degree perspective of impact—assessing the societal, economic and political implications.
We have long believed in the power of forging strategic third-party alliances to bolster credibility and extend reach beyond what any one group can do alone. Learn how to identify and prioritize high-value partners while building authentic relationships that catalyze change with our proprietary Influencer Index!
About the painting and the Art of Advocacy brand
In 2017, we commissioned artist Susan Morrell to create “CURAgeous,” an original painting that brings our spirit of CURAge to life through art. The painting now hangs as a statement piece in our front office welcoming CURA visitors and introducing them to our brand.
Different vantage points of this art can be seen throughout these resources, including in the hero image of this webpage. We define CURAge as bold leadership to improve society and help others. Whereas courage is self-focused and individual, CURAge is others-focused and team-centered. It’s in this spirit, and the creative approaches and artful nuances necessary to achieve advocacy results, that the Art of Advocacy brand was born.
