On August 25, CURA presented the third webinar in our “The Art of Advocacy” series, Thought Leadership is Dead: Long Live Thought Partnership. Our speakers, listed below, shared how organizations can best leverage thought partnership to achieve advocacy goals:
- Lauren Lee, Executive VP of Stakeholder Engagement, NephCure Kidney International
- Christopher Porter, VP of Government Affairs and Policy, Retrophin
- Anne Woodbury, CEO, CURA Strategies
- Scott Leezer, VP of Government Relations, CURA Strategies
The webinar, now available for download, defined thought leadership and thought partnership using CURA’s Thought Partnership Model. Most of us are familiar with this proverb: “If you want to go fast, go alone. If you want to go far, go together.” That couldn’t be more true in the advocacy world. Organizations are far more likely to be successful in their advocacy efforts when they ask big questions and build a community of people committed to finding the answer.
To illustrate the real-world benefits of thought partnership, Lauren Lee of NephCure Kidney International and Chris Porter of Retrophin shared how they’ve teamed up to unify the rare kidney disease community. Together, their organizations convened three workgroups with patient advocates, providers, industry professionals and government officials to generate a first round of policy recommendations for leveraging upcoming novel therapies.
These recommendations will be discussed at a roundtable event on September 23rd with members of Congress and leaders from the Department of Health and Human Services. The resulting white paper will be released during National Kidney Week in October 2020.
CURA is proud to work with NephCure Kidney International and Retrophin to organize these workgroups and the roundtable.
A recording of the webinar, as well as CURA’s Thought Partnership Model, are available for download.
The Art of Advocacy is a webinar series spanning summer and fall 2020, offering a look at CURA’s “secret sauce” for our integrated approach to public affairs with a focus on government relations and advocacy engagement. See our upcoming webinar dates and more information on the series.
Finally, don’t forget to register for our next webinar, which serves as a second part of the thought partnership topic – you’ve learned about authentic thought partnership, now learn how to vet, prioritize and outreach to potential partners! Join us for Identifying the Right Partners to Catalyze, Convene & Align, on September 29.